Distinguishing Human Creativity in the Age of AI
The world’s first verifiable label indicating non-AI content.
Introducing the ItsNotAI label.


ItsNotAI Self-Declared
ItsNotAI Self-Declared note. Free to download. Tag your work with #ItsNotAI
ItsNotAI Verified
A simple way to show an image wasn’t made by AI. A unique ID, verifiable on our website. Write #ItsNotAI followed by the ID to share it.
ItsNotAI Verified. How it works
Verified label features a unique ID that’s listed on our website, allowing viewers to easily confirm its validity. Our review process includes the following steps:
Project submission
The project is submitted along with supporting documentation for review.
Software review
The project is reviewed using advanced AI recognition software.
Expert review
The project is reviewed by AI experts for a final decision.
Our mission
As AI-generated content becomes more widespread online, it’s becoming more difficult for the public to discern human work from AI-generated content. We provide a clear and recognizable solution.
For the Visual Artists
- Photographers, Illustrators, and other visual arts
- Indicate that your work was not generated by AI
- Add a layer of recognition and trust to your art
For the Writers
- Indicate the human authorship of your writing
- Stand out amid AI content
- Build trust with your audience

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The best is yet to come — stay tuned!