#ItsNotAI
ItsNotAI is the first verifiable label system that helps creators show their content wasn’t made by artificial intelligence. Created by students from ETH Zurich, the project aims to bring transparency and trust in creative work amid an AI-saturated world.
The case for Human Creativity
We live in a world where AI content is everywhere. It is increasingly difficult for the public to recognize whether texts, images and videos are generated by AI. We’re a small team that cares about human creativity, and we built ItsNotAI to help. Our label makes it easy for creators to back their claim and for viewers to verify and trust it. It’s a simple project, but one that we believe really matters right now.
AI-Detection Review
By combining AI detection software with expert review of the content and related material, we can achieve the most reliable outcome possible.
Label Identifier
A unique ID is associated to each label. The viewer can verify the correctness of the associated content on our website homepage. Test this function by entering the verification ID:
ABC123
Join our live Q&A
We’re hosting a live Q&A! Come say hi and ask us anything.